He'll get the patent and, later, fame and fortune. He applied for a Hungarian patent in January 1975 and arranged for a small Budapest co-op to produce the toy. The patent wasn't granted until March 1977.

Hungarian businessman Tibor Laczi showed the game at the Nuremberg toy fair, and it spread across Europe. Ideal Toy bought exclusive rights to the "Magic Cube" in 1979. Because Rubik hadn't applied for an international patent within a year of his Hungarian patent, Ideal changed the name to "Rubik's Cube" to give themselves some trademark protection.